How to Build a Real Estate Business That Lasts

Building a real estate business that lasts should be the primary focus of every real estate business. Otherwise, your business will become more difficult every year, instead of easier. The reason that it becomes more difficult is simply that you are tired of starting at zero every year. Business should become easier every year because of the building block effect. Any business should become easier every year, no matter what the economic climate is.

There are ways to make it easier.

Here are some pointers that I believe must be instituted in a business as soon as you read this no matter how long you have been in that business.

Rule 1 - Every time you give a directive to anyone, whether it is a client, staff member or another agent, it should be written down. It needs to be added to a folder named "How You Communicate with Clients, Staff or Agents". In other words, don't reinvent things every time you communicate. This also allows other people to speak for you.

Rule 2 - Have an office manual, agent manual and client manual. These can be websites or written hard-copy manuals but the point is that every how-to should be a process that someone can read and reference.

Rule 3 - Anything that you write should be written on your computer so that the file can be saved.

Rule 4 - Investigate technology, but if the software or technology has a learning curve it had better be truly needed. Remember that the more complicated that you get, the less people that can use it. This includes your clients.

Rule 5 - Keep your head toward the stars, not in the dirt. If you are in bad times now it is because you have not built a strong functioning business that allows you to stay out of the day-to-day business. The day-to-day business that does not include prospecting and gaining advertising ground will lead you to insanity. As a business owner, you must get out of the day-to-day and hire someone. The real key to any business is prospecting. Period.

So, the bottom line is, the quicker you can clone yourself the better. That way you can give information that you wrote to someone to do a process that you've already created. The sooner you can do this, the sooner you can have a business that thrives with you just keeping your head up and prospecting and going forward.

If you are a seller of real estate, view more marketing tips on my website. http://www.DuffyRealtyofAtlanta.com

From Rhonda Duffy, Real Estate Broker and National Consumer Advocate The Real Estate Powerhouse

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